Video Newsletter
(Design and Development)
With video content becoming more popular among our target audience of engineers and technical professionals there was great interest at IEEE GlobalSpec in the idea of a newsletter designed entirely around video content. I set out to create our most visually engaging, reader-friendly newsletter yet — with a clean, low saturation layout that puts all of the emphasis on the video content.
Webinar Promotion Redesign
(Design and Development)
IEEE GlobalSpec was in need of a responsive revamp of their webinar email promotional templates. Something needed to be done not only to please our mobile viewership which was fast approaching 40%, but also give them a fresh look and feel. The greatest challenge would be to allow a degree of customization as dictated by client branding and content, while also keeping them bulletproof and flexible enough for a day-to-day production grind type environment.
Rigorous A/B testing comparing past designs verified significant increases in both attendance and registration.
Newsletter Rethink
(Design and development)
A new category of newsletter offerings from IEEE GlobalSpec presented an opportunity to re-evaluate many of our past content strategies and offer a much more pleasing mobile experience. After much evangelizing and A/B test validation several of my suggestions for revised content guidelines were included, which included reduced link counts, reduced max character allotments, and changes to image aspect ratios. Feedback and results from testing were very encouraging, showing a statistically significant increase in engagement.
